Results that speak for themselves.

The Challenge

Japan has over 8 million abandoned homes (akiya) — many available for under $30,000. But finding them as a foreigner is nearly impossible. Listings are scattered across hundreds of municipal websites, all in Japanese, with limited English-language resources.

Cheap Akiya needed a Google Ads strategy that could capture high-intent international buyers in a niche market — without burning budget on tire-kickers or broad tourism traffic.

Our Approach

• Keyword Research: Identified high-intent, low-competition keywords — "abandoned houses Japan for sale", "akiya homes", "cheap property Japan". Most competitors were content sites, not transactional platforms, creating opportunity.
• Campaign Structure: Created tightly themed ad groups around buyer intent signals. Separate campaigns for brand terms, competitor terms, and non-branded discovery keywords.
• Ad Copy Testing: Ran continuous A/B tests on headlines emphasizing price points ($15K homes), location (rural Japan), and lifestyle (escape the rat race). Price-focused copy won.
• Landing Page Optimization: Directed traffic to dedicated landing pages with clear value props, listing previews, and newsletter capture for lead nurturing.

The Results

Within 60 days, the campaign was generating consistent qualified traffic at a fraction of typical real estate CPCs.

Key Insight

The real estate niche typically sees CPCs of $2-5+. By targeting a highly specific audience (English-speaking Japan enthusiasts) with a unique value proposition (only English akiya platform), we achieved CPCs 80% below industry average while maintaining high intent quality.

The Challenge

ItalyNow Casa is a boutique real estate agency specializing in helping Americans and Brits buy property in Italy — from €1 homes in rural villages to luxury villas on the Amalfi Coast. They had a great product and strong referral business, but no scalable acquisition channel.

They needed a predictable pipeline of qualified leads: people who were seriously considering buying property in Italy, not just dreaming about it.

Our Approach

• Audience Research: Identified key buyer personas — retirees seeking la dolce vita, remote workers looking for a European base, investors interested in the €1 home programs, and second-home buyers for vacation properties.
• Google Search Campaigns: Targeted high-intent searches like "buy property Italy American", "Italian real estate agent English speaking", "€1 homes Italy how to buy". Built separate campaigns for each property type and region.
• Meta Lead Gen: Created a content funnel starting with inspirational content (Italian lifestyle, village tours) to build audiences, then retargeted with direct lead gen offers for property guides and consultation calls.
• Lead Nurturing: Built an automated email sequence that educates leads on the Italian buying process, showcases available properties, and books consultation calls with the sales team.

The Results

Within 90 days, we built a lead generation machine that now consistently delivers 200+ qualified leads monthly.

Key Insight

International real estate has long sales cycles — often 6-12 months from first inquiry to purchase. The key wasn't just generating leads, but building a nurturing system that keeps the agency top-of-mind throughout the buyer's journey. Our automated email sequences maintain a 45% open rate because they deliver genuine value, not just sales pitches.

The Challenge

The short-term rental management space is crowded with enterprise tools that are expensive and complex. Our client saw an opportunity for a simpler, more affordable solution targeting independent hosts and small property managers.

They needed a complete product — iOS app, web dashboard, marketing site — built fast and positioned to compete.

Our Approach

• Product Strategy: Focused on the features that matter most to small operators — guest communication, owner statements, maintenance tracking — without the bloat of enterprise competitors.
• iOS Development: Built a native SwiftUI app with clean, intuitive UX. Integrated with PriceLabs for dynamic pricing and smart lock providers for access management.
• Marketing Website: Designed and built cohostos.co with clear positioning, feature breakdowns, and pricing transparency. Optimized for conversion with strategic CTAs.
• Go-to-Market: Developed Google Ads campaigns targeting property manager searches, competitor brand terms, and Airbnb host pain points.

The Results

Launched a complete SaaS product in 6 weeks — from concept to App Store submission.